Fixed-fee engagement · 2–3 weeks

Find out which clients
actually make you money.

The Agency Profit Audit is a focused analysis of your client profitability, team utilization, and cash position. You get the findings whether or not we ever work together again.

Book a scoping call
What it answers

Four questions most agency owners can't answer

Not because they're careless — because the data lives in three systems and nobody has time to pull it together.

Which clients are actually profitable?

Roughly one in five is losing money, and it's usually the one you'd never fire. We rank every client by contribution margin over twelve months.

What's your real utilization?

Most owners guess 80% and land closer to 65%. At your size, those fifteen points are six figures of gross profit.

Where does cash land in 13 weeks?

Your P&L is a story about the past. A rolling forecast tells you which weeks are tight before payroll makes it obvious.

Are you priced for the work you deliver?

Retainers priced two years ago now cover twice the scope. We test your rates against what you actually deliver.

What you get

Six deliverables, yours to keep

Working files, not a slide deck. You keep the models whether or not we continue.

If you move to a monthly retainer within 60 days, 75% of the audit fee is credited against your first three months.

How it works

Three steps, no surprises

1 · Scoping call

Thirty minutes. We confirm the audit is the right fit, agree what data I need, and set the timeline. No pitch — if it isn't a fit, I'll say so.

2 · Analysis

Two to three weeks. I work from your accounting system, time tracking, and contracts. One check-in midway if I hit a question only you can answer.

3 · Findings session

Ninety minutes, live. I walk you through what I found, what it means, and the three things I'd do first. You keep every file we build.

Fit

Who this is — and isn't — for

A good fit if

  • You're an agency or professional services firm doing $500K–$3M
  • You bill by project, retainer, or hours
  • You have a team, and payroll is your biggest cost
  • You suspect a client is unprofitable but can't prove it
  • You want the analysis before committing to anything ongoing

Not a fit if

  • You're pre-revenue or under $500K — the analysis won't have enough to work with
  • You need tax filing — that's your CPA, and I'll happily work alongside them
  • Your books are two years behind — we'd start with catch-up first
  • You want someone to confirm what you already believe
Common questions

About the audit

Do my books need to be clean first? +

They need to be current, not perfect. If you're a month or two behind, that's normal and I'll work around it. If you're a year behind, we'd do a catch-up engagement first — the audit is only as good as the data underneath it.

Is this just a sales pitch for a retainer? +

No. It's a paid engagement with defined deliverables, and you keep everything whether or not we continue. Plenty of owners take the findings and act on them themselves. If a retainer makes sense I'll say so once, at the findings session, and then leave it with you.

What if I don't like what you find? +

That's usually the point. The audit exists because the answer isn't obvious, and sometimes the answer is that your favourite client is underwater or you're priced 15% too low. I'd rather tell you plainly than soften it.

How much of my time does it take? +

About three hours total — the scoping call, gathering access and files, one check-in, and the findings session. The analysis is on me.

What happens if I want to keep going? +

Seventy-five percent of the audit fee is credited against your first three months on any monthly engagement started within 60 days. Practically, that means the audit costs $500 if you continue.

Do you work with businesses outside agencies? +

Yes. The audit is built around project and retainer businesses, so it fits agencies, consultancies, IT firms, architecture practices, and law firms best. Other service businesses in the same revenue range often work too — ask on the scoping call.

Free 30-minute scoping call

Let's see if the audit is the right first step

No pitch, no pressure. If your situation calls for something smaller — or nothing at all — I'll tell you.

Book Your Scoping Call